Lila Malmberg is an Assistant Development Manager at Mulpha, working across two Mulpha projects – the luxury Haven apartments in Norwest, and the masterplanned residential community, Mulgoa Rise, in Western Sydney.
“In my current role at Mulpha, I manage projects at varying stages of the development life cycle. For example, on an early stage project I am helping to determine the vision for a future development site, while on another project, where construction is complete, I am helping to design and implement marketing initiatives to sell apartments.
Lila Malmberg said it has been interesting to join a project like Mulgoa Rise towards the end of its development life. Since the first release of land in 2011, Mulgoa Rise estate is nearing completion with just 25 of 600 home sites remaining.
“This project has been a great community success story and it is easy to see why. The estate has its own sporting fields and parks, with golf courses, lakes and rivers located nearby. Mulgoa Rise has been masterplanned to offer a variety of home sites and dwelling choices to appeal to a diverse range of buyers at different life stages. This diversity of housing choice, along with access to community facilities and nearby town amenities, has proved to be very attractive to home buyers. Over the term of this development, Mulpha has had a strong focus on building a vibrant community and ensuring the long-term sustainability of the estate.”
Lila also works across several Mulpha Smart City initiatives aimed at fostering a healthy, socially engaged community at Norwest. She is involved in developing the Norwest Art Walk and monitoring the wellbeing of Norwest and how the community perceives the area. She is also working on Norwest’s latest food, beverage and entertainment facility which will be located in Circa.
Lila said she remembers being interested in property and built form from an early age.
“I was probably influenced to pursue this path as both my parents and brother are town planners! I originally studied Architecture and completed my bachelor’s degree in Canberra but realised I wanted to have a broader impact on the property industry and be able to influence entire cities or communities, rather than individual buildings. I spent some time working for the NSW Government understanding the intricacies of the NSW titling system before working on one of NSW’s largest urban renewal projects – the Bays.
“Within that project our aim was to deliver innovation and attract jobs of the future to reinforce Sydney’s reputation as a resilient and prosperous global city to live, work and visit. We had planned to deliver a mix of social, residential, and commercial uses to welcome a mixed and inclusive community. The site also housed iconic heritage assets and ongoing port, maritime and cruise facilities which we looked to integrate with new public spaces, transport investments and foreshore access.
“This project provided me with an immense understanding of the complexities of major urban renewal projects and delivering cities and communities of the future. We spent a considerable amount of time trying to understand and plan for a vibrant and inclusive community. It has been interesting to come across to Mulpha and see the similarities between the city Mulpha is looking to create in Norwest and what the NSW Government was hoping to achieve at the Bays. It has also been fascinating to move from planning a brand-new city and community from a strategic view to now being involved in delivering the infrastructure for a growing Smart City within a community that is already flourishing.
”I think when most people hear the term ‘Smart City’, they think of a futuristic and technologically advanced city, however to me, a Smart City is much more. Technology obviously plays an important role, but I think the Smart Cities of the future need to be liveable and accessible, driven by a core pillar of serving and improving the lives of its citizens. I believe that Mulpha is building a holistic Smart City at Norwest, one that aligns with my belief of what a Smart City should and will be, and we are developing and implementing a number of initiatives to achieve this.
“I have been working with a company called Neighbourlytics to look at Norwest and determine the wellness of our city and its residents. Their framework is robust and based on numerous local and global frameworks. It has been interesting to learn about Norwest’s wellness and the areas where we are successful as well as the areas where we are not. I am excited to look at ways to improve our wellness score and ensure our city is serving its citizens from an economic, physical and community perspective.”
Lila said she is driven by a desire to create vibrant, high quality and inclusive communities, and loves that she has an opportunity to influence the outcomes of buildings, communities, and cities.
In her spare time, Lila enjoys long walks with her dog, playing netball and cooking and eating great food, with a glass of wine of course!
Mulpha Norwest Pty Ltd ACN 000 004 633, Norwest City Pty Ltd ACN 603 333 615 (in its personal capacity and as trustee of the Norwest City Trust ABN 26 695 958 023), Norwest Real Estate Pty Ltd ACN 000 692 213, Norwest Flexi Pty Ltd ACN 607 435 165 (in its personal capacity and as trustee of Flexi Trust ABN 49 958 864 033) and Circa 1 Pty Ltd (“Norwest”) is committed to providing you with exceptional service, and this includes protecting your privacy and being open and transparent about what we do with your personal information. In abiding with the Australian Privacy Principles and the Privacy Act 1988, we take all possible steps to ensure information about you, is not disclosed to or accessed by unauthorised persons.
When we refer to ‘personal information’ we mean information from which your identity is reasonably apparent. This information may include information or an opinion about you.
Collecting your information
In the course of our business we collect and hold information about our customers, including former and potential customers. This information is usually personal information (any information including sensitive information from which your identity is apparent). Generally we only collect personal information from you unless it is not reasonable or practical to do so.
Information we collect from you
We collect personal information about you and your interactions with us, for example if you make an enquiry about our products and services, if you enter into an agreement with us in relation to our products and/or services, there has been a complaint made, and when you phone, email or write to us, or visit our website. The personal information we collect from you may include your name, date of birth and contact details (including residential address, phone numbers and email address), and any other information we may need to identify you and/or comply with applicable legislation.
When you use our website we may store some information (commonly known as a “cookie”) on your computer when you look at this website. We are able to read these cookies for information purposes when you revisit this website. The type of information we collect as a result of a cookie being accepted by you is specific to your PC and includes the IP address, the date and time the PC visited the website, what parts of this website were looked at and whether the web pages requested were delivered successfully. This information is anonymous; it represents a computer rather than a person. We use the cookie information to improve our knowledge of the traffic and user activation of this web site and to enable us to be able to ascertain whether this website is operating at an optimal level. This allows us to enhance our web offerings to you and to provide an enjoyable and an innovative online experience. You can erase or block this information by changing the settings on your computer (please refer to your help screens or manuals). If you do erase or block this information you may not be able to utilise some features of this website.
Using your information
We collect, use and exchange your personal information so that we can:
establish and verify your identity;
assess your financial circumstances in relation to you entering into an agreement with us (including where you have consented to act as a guarantor for example to a lease agreement);
providing, managing or administering our products and/or services provided to you;
process a payment, including credit card payment;
contact you and manage our relationship with you;
identify and tell you about other products or services that we think may be of interest to you (unless you tell us not to);
conduct, manage and improve our business and our customers experience with us;
design, price and administer our products and services;
manage our risks and help identify and investigate illegal activity, such as fraud; and
comply with our legal obligations and assist government and law enforcement agencies or regulators.
We may also collect, use and exchange your personal information in other ways where permitted by law.
If you don’t want to receive direct marketing, you can tell us by emailing us at firstname.lastname@example.org or write to us at Level 6, 99 Macquarie Street Sydney, NSW 2000 Australia.
Using government identifiers
If we collect government identifiers, such as your tax file number, we do not use or disclose this information other than required by law. We will never use a government identifier in order to identify you.
Exchanging your information
We may exchange (i.e. collect from and disclose to) your personal information with the following parties for the following purposes:
any of our related entities, associated entities, contractors, agents, intermediaries and service providers who provide products or services used by us to assist us to provide our products or services to you. Such as real estate agents, financial consultants, accountants, lawyers, auditors, insurers, valuers, surveyors and advisers;
anybody who represents you, such as finance advisors, lawyers, and accountants;
anyone, where you have provided us consent;
any person considering acquiring an interest in our business or assets;
any organisation providing online verification of your identity or bank account, credit card or other payment information;
those to whom we outsource certain functions, for example, marketing services, administration functions, accounting functions, postage, direct marketing, statement production, and information technology support;
claims-related providers, such as assessors and investigators, who help us with claims;
financial institutions, for example so that we can process a claim for mistaken payment;
any industry body, tribunal, court, government and law enforcement agencies or regulators in relation to any legal, regulatory or compliance matter;
entities established to help identify illegal activities and prevent fraud; and
any person where we are required by law to do so.
Sending information overseas
Occasionally we may send your information overseas, but only directly to our own offices or agents in an overseas location, and to service providers or other third parties who operate or hold data outside Australia. Where we do this, we make sure as far as reasonably possible that appropriate data handling and security arrangements are in place. Please note that Australian law may not apply to some of these entities. You may obtain more information about these entities by contacting us.
Sending information overseas
We will take all reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification or disclosure. We will destroy or permanently de-identify personal information we no longer need or which we are no longer required by law to retain. We have physical, electronic and procedural safeguards to protect your information which is held by us. Your information, both hard-copy and/or electronic records, are held at our secure office premises and at secure offsite premises using trusted third parties. Our office premises are protected against unauthorised access by electronic security passes which are held only by our staff, alarms and cameras. Access to information stored, including electronic records which require login and password authorisation, is restricted to our staff whose job purpose requires access. All our staff undertake information security and privacy training. We have firewalls, intrusion detection systems and virus scanning tools to protect against unauthorised persons and viruses accessing our systems.
Wherever it is lawful and practicable, we will give you the option of not providing information when entering into transactions with us. However, in most cases, if you do not provide the full and complete information requested we will be unable to provide our products or services to you.
How do you access your information?
You may ask us what personal information we hold about you, and you may make a request to access to this information at any time. You may make a request by us by contacting our PRIVACY OFFICER (see below contact details). We may ask you to complete a PERSONAL INFORMATION REQUEST FORM and will process your request within a reasonable time and try to make this information available within 30 days of your request. Before we give you the requested information we will need to confirm your identity.
We generally will not charge you a fee in respect of such access but reasonable administrative costs may be charged in some circumstances. If there is an access charge, we will give you an estimate first and ask you to confirm that you would like us to proceed, if you would like us, upfront payment will be required. Generally, the access charge is based on an hourly rate plus any other reasonable costs incurred by us, such as photocopying and postage. We do not need to provide access to your information in several circumstances; for example, the information is commercially sensitive, the request is frivolous or would unreasonably interfere with another person’s privacy or be in breach of the law, or, where to provide access would pose a threat to health or public safety. If we refuse you access we will advise you of our reasons for doing so.
How do you correct or update your information?
You may ask us at any time to correct the information we hold about you or that we have provided to others by contacting our PRIVACY OFFICER (see below contact details). We will process your request within a reasonable time and try to correct the information within 30 days. If it looks like it will take longer, we will let you know the reason for the delay and try to agree to an extended timeframe with you.
If we are able to correct your information because it is inaccurate, we will inform you when it is so corrected.
If we disagree with you that the information is inaccurate and should be corrected, we will inform you in writing of our reasons. You may request that we attach a statement to the information noting that you consider it is inaccurate misleading, incomplete, irrelevant or out-of-date. We will take reasonable steps to comply with such a request.
What can you do if you have a complaint?
If you are not happy in respect of how we have dealt with your personal information or in gaining access to it, please contact our PRIVACY OFFICER to discuss your concerns (see below contact details). If we do not resolve your complaint to your satisfaction or we are unable to resolve your complaint, you have the right to refer the matter to the Office of the Federal Privacy Commissioner – Privacy Hotline on 1300 363 992 or visit their website at www.oaic.gov.au or writing to GPO Box 5218 Sydney NSW 2001.
Mulpha Norwest Pty Ltd ACN 000 004 633, Norwest City Pty Ltd ACN 603 333 615 (in its personal capacity and as trustee of the Norwest City Trust ABN 26 695 958 023), Norwest Real Estate Pty Ltd ACN 000 692 213, Norwest Flexi Pty Ltd ACN 607 435 165 (in its personal capacity and as trustee of Flexi Trust ABN 49 958 864 033) and Circa 1 Pty Ltd (“Norwest, we, us, our ”) updates this website as often as practicable and tries to ensure that all information provided as part of this website is correct at the time of its inclusion; however, we do not guarantee its accuracy at any time. All information provided as part of this website is intended to be general in nature and you should not rely on it in connection with the making of any decision.
We are not liable for any action you may take as a result of, or loss incurred from relying on this website, including from data corruption on download. We do not take responsibility for websites of other organisations, whether or not linked, or any device used to access or view our website.
By accessing and browsing this website you agree to these terms, and acknowledge reading them. These terms may be changed from time to time so you should check these terms each time you revisit this website.
This website has been prepared under Australian law and these terms are governed by and to be interpreted in accordance with Australian law, and the information to which it relates is intended to be received only by persons in Australia.
The information contained on this website is provided by us in good faith. The information is derived from sources believed to be accurate and current but has not been verified by Norwest, its related bodies corporate, its affiliates, or their employees, agents or advisors, and we are under no obligation to notify you or publish any amendment if we become aware of any change to, inaccuracy in or omission from, the information. To the extent permitted by law, we give no representation or warranty. The information is not to be relied upon as being complete, accurate, or up to date and is subject to change.
The information provided in this website is provided on the basis that you will not rely on it in any way to the maximum extent permitted by law. We will not be liable for any direct, indirect, special or consequential loss or damage (including any legal costs) or any claim, suit, demand, action or proceeding brought which results from, or in any way (including without limitation through negligence) arises out of or is connected with, this website and your use of this website. You agree to indemnify and release us from any such liability.
No one guarantees the performance of Norwest or any of its related body corporates or associated entities. Amounts are in Australian dollars unless specified otherwise.